During his visit to the Bavarian state capital Munich, the Chinese Minister of Science and Technology Wan Gang met the managing board of OSRAM AG. The discussions focused above all on questions concerning closer cooperation in the field of light-emitting diodes, in short LED. The chairman of the managing board at OSRAM AG, Wolfgang Dehen, emphasized: “The discussions were of enormous importance to us notably with a view to the great significance of the Chinese lighting market.”
 
Following its inspection of a pioneering OSRAM test installation for LED applications in an art collection in Munich, the Chinese delegation met OSRAM’s managing board. The discussions concentrated primarily on future areas of cooperation in the LED sector.
 
OSRAM has been represented for some 80 years with its products in China and today covers the entire value chain there. In total, OSRAM employs more than 10,000 staff in the fast-growing Chinese market. According to a survey conducted by the management consultancy McKinsey, the Chinese lighting market is set to double in value by 2020 from its current level of more than 8 billion euros.
 

Everlight has officially launched varieties of A60 series and MR16 series LED retrofits at 40 most popular branches of JHC Group in Hong Kong starting from December 1st. It is first time that use “EVERLIGHT” brand to capture Hong Kong market. This is also the most significant step to EVERLIGHT as well.

Currently, LED Lighting already became the pioneer trend and “ECO” marked products in global lighting market. Hong Kong government started to advocate LED lighting few years ago.

EVERLIGHT offers multiple discounts in order to provide Hong Kong consumers not only ECO, but also better performance LED lighting products which are made from Taiwan.

Besides, during the promotion, there will be EVERLIGHT mascot parade at the most popular streets and sightseeing spots to disseminate EVERLIGHT brand and LED Lighting to Hong Kong consumers.

As far as beautiful places go, the Louvre art museum is already a bright spot on the map. And thanks to LED lighting, it looks like this centuries-old Parisian landmark is about to get even brighter. The iconic building, which houses such important art works as the Mona Lisa and the Nike of Samothrace (along with more than 380,000 objects and 35,000 works of art) is shedding its costly xenon lighting and replacing it with LED light fixtures from Toshiba. It looks like the LED lighting retrofit will mainly take place on the outside of the building at first, where outdoor LED lighting fixtures will be installed in the Pavillon Colbert as well as I.M. Pei’s glass pyramid. The lights will be illuminated during an inaugural ceremony that takes place tomorrow, December 6^th. The retrofit comes partly in response to a gradual phasing out of incandescent and halogen bulbs in the European Union, which started in 2009. According to Smart Planet, “Toshiba proposed the luminous renovations to the Louvre in 2010, vowing to replace the old lighting with environmentally-friendly LED lights.  A total of 3200 LED lights will replace the 4500 xenon bulbs by the time the relighting is finished.  They will cut electricity consumption by 73% from 392,000 watts to 105,000 watts annually.”

As if we didn’t already have reason enough to want to visit the Louvre, this LED lighting overhaul makes it even more appealing, oui?

Thanks to Smart Planet for the image and quote.

OSRAM Opto Semiconductors Asia Ltd. has a new CEO. Louis Lam took over thepany’s Asian business at the beginning of December. He is also Vice President for worldwide sales of OSRAM Opto Semiconductors. His predecessor Dr Alfred Felder will in future be responsible for global sales of the business unit General Lighting at the parentpany OSRAM AG.

Louis Lam can look back on more than 25 years of experience in marketing and sales, as well as business development in the opto-semiconductors industry. He was responsible, among other things, for the successful expansion of regional business in Asia in the fields of mobile devices, Solid State Lighting (SSL), automotive lighting and various other sectors of industry.

“With his know-how and many years of experience in market development and in building up customer loyalty, Louis Lam is an outstanding choice particularly with a view to the important Asian market. At the same time, our thanks are due to Alfred Felder for his excellent work in this position,” says Aldo Kamper, CEO of OSRAM Opto Semiconductors.

Photo: OSRAM

Dr Alfred Felder (left) has moved to OSRAM AG – Louis Lam (right) took over as new CEO of OSRAM Opto Semiconductors Asia Ltd. in December.

osram-os/press

Curriculum vitae Louis Lam:
2010 – 2011    National Semiconductor Asia Ltd., President and Managing Director
2007 – 2010    OSRAM Opto Semiconductors Asia Ltd., Vice President of APAC Sales
2004 – 2007    SMSC Asia Ltd., Managing Director and Vice President Asia Sales
1998 – 2004    Asia Pacific Ltd., International Sales Director
(OEM and SME Channel Sales for APAC, Japan & Europe)
1994 – 1998    VP Asia and Japan Sales & Marketing, Te Semiconductor Ltd.
1992 – 1994    Bourns Asia Pacific Inc., Area Sales Manager for North Asia
1986 – 1992    National Semiconductor (H.K.) Ltd. Business Unit head of Microsystems Asia
1990    University of East Asia, Macau (MBA)
1981 – 1986    Southern Illinois University, USA (Bachelor and Master in electrical engineering)

ABOUT OSRAM OPTO SEMICONDUCTORS
OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to osram-os.

One of our customers, artist, Grahame Lynch, just wrapped up his LED-strip-lit installation “The Logic of Subduction” at the Thames Art Gallery in Chatham, Ontario, Canada. The exhibition will be traveling to the Kennedy Gallery in North Bay, Ontario and also the Esplanade Gallery in Medicine Hat, Alberta. Here is his statement about his show:

Seeing differently is a part of my everyday experience and has influenced the way I communicate as both an artist and a designer. My work is reflective of an often-obsessive desire to look at things in greater detail than I am capable of, and to commit the experience of these details to memory. It references a love of reading, and that the ability to read is the first thing I notice slipping when my vision changes. It alludes to a constant desire to see and explore places that few people have ever been—to trudge over parched terrain or through freezing water to get to places that feel secret, and look at everything with total astonishment—hoping that these are the memories I will keep, even if someday the sense of sight disappears. 

Some of my earliest memories are of a world that constantly jittered, of falling down and staring the jitters into submission. Wrapped in these memories are the colour of the walls, the beveled glass in the front door that fragmented the view outside, and a favourite striped shirt that appeared to move on it’s own. When I read, I am reminded of these early memories and of the ways in which the world is constantly shifting. Reading is often a task of chasing words that appear to move from line to line. As fatigue sets in, entire pages tip back and forth erratically—folding in on themselves as I switch from the left eye to right, and back. I sometimes stare and realize that I have no idea what I have just read — breathe deeply, and start over. 

My current work is an attempt to solidify this experience; it is both visual and haptic and is spatially oriented in ways that often require the viewer to look and gather, and to piece the fragments together into a poetic sense of the time and place­­­­­.

For his main piece in the installation, Grahame used our Brighter flexible LED Strip Light in warm white. This piece runs 45 feet, and the lights are controlled by the 150 Watt driver and inline dimmer.  Grahame says, “In the next installation the tables in the middle of the gallery will also be backlit with the flexible strip lighting, but this time getting power to them was a bit of a problem. The piece was designed to accommodate either situation.” He also complimented our team, “Thanks for shipping out the replacement roll so quickly! It got here just in time to finish up the installation.”

Thank you Grahame for sharing your work with us. If you would like to feature your project using our LED lights, contact us at answers@elementalled.com.

Bridgelux, a leading developer and manufacturer of LED lighting technologies and solutions, announced today that it has been named to Forbes’ prestigious list of America’s Most Promisingpanies (AMPC).  Bridgelux was ranked 58th on the list of 100 privately-heldpanies selected from 22 industries for their innovative business models and strong management teams. Forbes noted that Bridgelux revenue grew 168% from 2008 – 2010.

“We are extremely honored to be selected by Forbes for this influential list of high-growth, high-potentialpanies,” said Bill Watkins, Bridgelux’s chief executive officer. “Our technology breakthroughs and innovative product designs have helped drive rapid adoption of our industry-leading array architecture in the general illumination market. We are excited about the prospects of continued rapid growth in the years ahead as mass adoption of solid state lighting accelerates.”

About Forbes List of America’s Most Promisingpanies
Forbes‘ list of America’s Most Promisingpanies features 100 privately heldpanies withpelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

“Sizing up younger, privately heldpanies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a moreprehensive approach to evaluate their health and potential.”

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth privatepanies. With $650,000 in grants from the National Science Foundation, CB has developedplex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) toe up with one, algorithmically derived score that measures a privatepany’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects. To view theplete the list, please visit forbes/ampc.

Guangzhou International Lighting Exhibition
9 – 12 June 2012
China Import and Export Fairplex,
Guangzhou, China

160,000 sqm of exhibition space already sold for 2012 show
Launch of new Business Matchmaking Programme
More industry associations show keen interest in AGORA
New name for LED summit
Hong Kong association joins strong international line up of supporters

The Guangzhou International Lighting Exhibition, one of the world’s most influential andprehensive lighting industry events has already sold more than 160,000 sqm of exhibition space for its show taking place 9 – 12 June 2012 at the China Import and Export Fairplex, Guangzhou, China.

Organised by Guangzhou Guangya Messe Frankfurt Co Ltd, the show provides a one-stop platform offering the world’s most dynamic trading hub for the lighting industry, supported by a highly respected fringe programme of events offering market intelligence and networking opportunities.
 

menting on the amount of exhibition space sold, Mr Richard Li, Deputy General Manager of Messe Frankfurt in China said: “The response to our show has been very encouraging. With just over six months until the show, we have already sold 75 percent of the allocated space. We are well on our way to setting a new record in terms of exhibition space, with an expected 21 halls covering 220,000 sqm.“

Exhibitors who have already confirmed their space include Cree,
Delta, Everlight, GE, Nichia, Osram and Seoul Semiconductor.  
Launch of new Business Matchmaking Programme
The 2012 show will also see the launch of a new Business Matchmaking Programme to help buyers quickly and efficiently source the right products and solutions, while giving exhibitors the chance to network and build relevant strategic partnerships. 
The Business Matchmaking Programme will take place either at a pre-arranged meeting at the fair or via an on-site online matchmaking service.
More industry associations show keen interest in AGORA
AGORA, a successful business networking event for industry associations and visitors will be held again during the show with these associations showing a keen interest to take part: Asia Institute of Intelligent Buildings, Continental Automated Building Association, KNX Association, Macau Construction Association and Macau Institute of Engineers and the Federation of Asian Pacific Electrical Contractors Associations.

New name for LED summit
Last year’s popular inaugural Asia LED Lighting Summit (ALLS) attracted more than 1,300 attendees. The 2012 summit, which is now renamed Asia LED Summit (ALS), will feature even more seminars and events catering to the lighting industry’s diverse range of professionals, including brand leading Chief Executive Officers, Chief Marketing Officers and Chief Technical Officers who will discuss controversial industry issues and the market, providing LED professionals with insights to master the challenges ahead.

Hong Kong association joins strong international line up of supporters

The Hong Kong Electronics Industries Association has pledged their support for the 2012 Guangzhou International Lighting Exhibition and they join a strong line up of international supporters which include:
 

•     China Association of Lighting Industry
•     China Hotel Purchasing & Supplying Association
•     China Illuminating Engineering Society
•     China Real Estate Association
•     The Electrical and Electronics Association of Malaysia
•     The Federation of Asian and Pacific Electrical Contractors Associations
•     The Hong Kong Federation of Electrical & Mechanical Contractors Ltd
•     The Hong Kong Institution of Engineers Building Services Division
•     The Macau Institute of Engineers
•     Macau Construction Association
•     Institute of Chinese Architects, ASC
•     International Association of Lighting Designers
•     Korea Illuminating Industry Cooperative
•     LUCI Association (Lighting Urbanmunity International)
•     Professional Lighting Designers’ Association
•     Taiwan Lighting Fixture Export Association

The Guangzhou International Lighting Exhibition is held concurrently with Guangzhou Electrical Building Technology which supports the growing trend of eco-friendly buildings with a special focus on electrical engineering and building and home automation.
The 2011bined shows were the largest ever and attracted more than 2,931 exhibitors in 20 halls covering 210,000 sqm. Altogether there were more than 100,000 trade visitors from 116 countries and regions. Both exhibitions are part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt. 
To find out more information about the 2012 edition of the Guangzhou International Lighting Exhibition, please visit light.messefrankfurt.cn or email LBguangzhou@hongkong.messefrankfurt.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. Thepany is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: messefrankfurt

Penny Troon
Tel +852 2238 9930
Fax +852 2519 8632
penny.troon@hongkong.messefrankfurt
messefrankfurt.hk
light.messefrankfurt.cn

Guangzhou International Lighting Exhibition
9 – 12 June 2012
China Import and Export Fairplex,
Guangzhou, China

160,000 sqm of exhibition space already sold for 2012 show
Launch of new Business Matchmaking Programme
More industry associations show keen interest in AGORA
New name for LED summit
Hong Kong association joins strong international line up of supporters

The Guangzhou International Lighting Exhibition, one of the world’s most influential andprehensive lighting industry events has already sold more than 160,000 sqm of exhibition space for its show taking place 9 – 12 June 2012 at the China Import and Export Fairplex, Guangzhou, China.

Organised by Guangzhou Guangya Messe Frankfurt Co Ltd, the show provides a one-stop platform offering the world’s most dynamic trading hub for the lighting industry, supported by a highly respected fringe programme of events offering market intelligence and networking opportunities.
 

menting on the amount of exhibition space sold, Mr Richard Li, Deputy General Manager of Messe Frankfurt in China said: “The response to our show has been very encouraging. With just over six months until the show, we have already sold 75 percent of the allocated space. We are well on our way to setting a new record in terms of exhibition space, with an expected 21 halls covering 220,000 sqm.“

Exhibitors who have already confirmed their space include Cree,
Delta, Everlight, GE, Nichia, Osram and Seoul Semiconductor.  
Launch of new Business Matchmaking Programme
The 2012 show will also see the launch of a new Business Matchmaking Programme to help buyers quickly and efficiently source the right products and solutions, while giving exhibitors the chance to network and build relevant strategic partnerships. 
The Business Matchmaking Programme will take place either at a pre-arranged meeting at the fair or via an on-site online matchmaking service.
More industry associations show keen interest in AGORA
AGORA, a successful business networking event for industry associations and visitors will be held again during the show with these associations showing a keen interest to take part: Asia Institute of Intelligent Buildings, Continental Automated Building Association, KNX Association, Macau Construction Association and Macau Institute of Engineers and the Federation of Asian Pacific Electrical Contractors Associations.

New name for LED summit
Last year’s popular inaugural Asia LED Lighting Summit (ALLS) attracted more than 1,300 attendees. The 2012 summit, which is now renamed Asia LED Summit (ALS), will feature even more seminars and events catering to the lighting industry’s diverse range of professionals, including brand leading Chief Executive Officers, Chief Marketing Officers and Chief Technical Officers who will discuss controversial industry issues and the market, providing LED professionals with insights to master the challenges ahead.

Hong Kong association joins strong international line up of supporters

The Hong Kong Electronics Industries Association has pledged their support for the 2012 Guangzhou International Lighting Exhibition and they join a strong line up of international supporters which include:
 

•     China Association of Lighting Industry
•     China Hotel Purchasing & Supplying Association
•     China Illuminating Engineering Society
•     China Real Estate Association
•     The Electrical and Electronics Association of Malaysia
•     The Federation of Asian and Pacific Electrical Contractors Associations
•     The Hong Kong Federation of Electrical & Mechanical Contractors Ltd
•     The Hong Kong Institution of Engineers Building Services Division
•     The Macau Institute of Engineers
•     Macau Construction Association
•     Institute of Chinese Architects, ASC
•     International Association of Lighting Designers
•     Korea Illuminating Industry Cooperative
•     LUCI Association (Lighting Urbanmunity International)
•     Professional Lighting Designers’ Association
•     Taiwan Lighting Fixture Export Association

The Guangzhou International Lighting Exhibition is held concurrently with Guangzhou Electrical Building Technology which supports the growing trend of eco-friendly buildings with a special focus on electrical engineering and building and home automation.
The 2011bined shows were the largest ever and attracted more than 2,931 exhibitors in 20 halls covering 210,000 sqm. Altogether there were more than 100,000 trade visitors from 116 countries and regions. Both exhibitions are part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt. 
To find out more information about the 2012 edition of the Guangzhou International Lighting Exhibition, please visit light.messefrankfurt.cn or email LBguangzhou@hongkong.messefrankfurt.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. Thepany is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: messefrankfurt

Penny Troon
Tel +852 2238 9930
Fax +852 2519 8632
penny.troon@hongkong.messefrankfurt
messefrankfurt.hk
light.messefrankfurt.cn

In honor of Cyber Monday and the official start of the holiday shopping season, Elemental LED has some great deals for you, no matter who you’re shopping for. And for all of you LEDIY enthusiasts, we’ll throw in a free mini screwdriver kit with any order now through December 31^st.

Here are some of my favorite holiday gift items from Elemental LED. I wouldn’t mind finding these in my stocking, and I’m sure your friends and family would be excited to receive them as well!

RGB Remote Control Color-Changing LED Light Bulb

Apollo DMX LED Color-Changing Controller

Okay, so not everybody on your list will appreciate this item, but those with a DIY streak or secret engineering side will love it! Complete with its own PC-compatible software, this DMX and PWM LED controller allows the user to easily design, trigger and display custom lighting scenes; you can even switch out your lighting scenes depending on the mood you want to create.

Celebright Led Holiday Lights

Multi-color, warm white or blue holiday LED lights come on a festive, flexible wire string that will hold any shape you desire! These lights create energy-efficient and creative holiday designs that will make holiday decorating fun again! Each Celebright 20-foot kit includes a plug-in power supply.

For more shopping tips, check out our Cyber Monday sale page!

Happy Holidays, everyone!

India800 Foundation, an organisation which works for people living below poverty line ,has supported solar LED lamps for over 50 backward villages that do not have electricity.

The villages would be among 120 villages that would be covered under the project in the country. This was announced by Lord Amir Bhatia, House of Lords, England and vice-chairman of the India800 foundation.

Hanul Technologies is installing over 5,000 LED Lights developed by thepany at BMC Software which will bring savings of around 575 mega watts hours per year for the BMC. BMC would invest the saved money to fund the projects for installation of Solar Powered LED Lighting System in small villages.

They have alraedy installed solar LED lamps in Sakur in Ahmednagar district.

“In Sakur, we have installed solar powered lighting system in each house and on streets. All this was done with the savings that we managed to make on the electricity bills after replacing lighting at our campus with LED Lighting system of Hanul Technologies that helped us to save about 60-65% of the electricity,” said BMC Software site head Tarun Sharma.