One of our customers, artist, Grahame Lynch, just wrapped up his LED-strip-lit installation “The Logic of Subduction” at the Thames Art Gallery in Chatham, Ontario, Canada. The exhibition will be traveling to the Kennedy Gallery in North Bay, Ontario and also the Esplanade Gallery in Medicine Hat, Alberta. Here is his statement about his show:

Seeing differently is a part of my everyday experience and has influenced the way I communicate as both an artist and a designer. My work is reflective of an often-obsessive desire to look at things in greater detail than I am capable of, and to commit the experience of these details to memory. It references a love of reading, and that the ability to read is the first thing I notice slipping when my vision changes. It alludes to a constant desire to see and explore places that few people have ever been—to trudge over parched terrain or through freezing water to get to places that feel secret, and look at everything with total astonishment—hoping that these are the memories I will keep, even if someday the sense of sight disappears. 

Some of my earliest memories are of a world that constantly jittered, of falling down and staring the jitters into submission. Wrapped in these memories are the colour of the walls, the beveled glass in the front door that fragmented the view outside, and a favourite striped shirt that appeared to move on it’s own. When I read, I am reminded of these early memories and of the ways in which the world is constantly shifting. Reading is often a task of chasing words that appear to move from line to line. As fatigue sets in, entire pages tip back and forth erratically—folding in on themselves as I switch from the left eye to right, and back. I sometimes stare and realize that I have no idea what I have just read — breathe deeply, and start over. 

My current work is an attempt to solidify this experience; it is both visual and haptic and is spatially oriented in ways that often require the viewer to look and gather, and to piece the fragments together into a poetic sense of the time and place­­­­­.

For his main piece in the installation, Grahame used our Brighter flexible LED Strip Light in warm white. This piece runs 45 feet, and the lights are controlled by the 150 Watt driver and inline dimmer.  Grahame says, “In the next installation the tables in the middle of the gallery will also be backlit with the flexible strip lighting, but this time getting power to them was a bit of a problem. The piece was designed to accommodate either situation.” He also complimented our team, “Thanks for shipping out the replacement roll so quickly! It got here just in time to finish up the installation.”

Thank you Grahame for sharing your work with us. If you would like to feature your project using our LED lights, contact us at answers@elementalled.com.

Bridgelux, a leading developer and manufacturer of LED lighting technologies and solutions, announced today that it has been named to Forbes’ prestigious list of America’s Most Promisingpanies (AMPC).  Bridgelux was ranked 58th on the list of 100 privately-heldpanies selected from 22 industries for their innovative business models and strong management teams. Forbes noted that Bridgelux revenue grew 168% from 2008 – 2010.

“We are extremely honored to be selected by Forbes for this influential list of high-growth, high-potentialpanies,” said Bill Watkins, Bridgelux’s chief executive officer. “Our technology breakthroughs and innovative product designs have helped drive rapid adoption of our industry-leading array architecture in the general illumination market. We are excited about the prospects of continued rapid growth in the years ahead as mass adoption of solid state lighting accelerates.”

About Forbes List of America’s Most Promisingpanies
Forbes‘ list of America’s Most Promisingpanies features 100 privately heldpanies withpelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

“Sizing up younger, privately heldpanies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a moreprehensive approach to evaluate their health and potential.”

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth privatepanies. With $650,000 in grants from the National Science Foundation, CB has developedplex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) toe up with one, algorithmically derived score that measures a privatepany’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects. To view theplete the list, please visit forbes/ampc.

As an Angelino, I had long (and somewhat gleefully) believed that my Disneyland-going days were behind me. When you live in a LA, making the traffic-ridden trek to Anaheim only to endure more congested experiences (lines, crowds, strollers and motorized scooter-mayhem) seems ludicrous.  I mean, isn’t the Disneyland Main Street Electrical Parade just a traffic jam dressed up with mouse ears and fireworks?

Needless to say, you can imagine my hesitation when, thanks to the holiday weekend, certain out-of-town guests suggested going to Disneyland. But go we did, and I can now report to you that despite sore feet and a slightly traumatic churro incident, I survived.

Apart from the rides and the overpriced chicken strips, the most memorable part of the experience was, of course, the RGB LED light show that capped off our day. World of Color, as it’s called, is a 25-minute water, light, music and projection show that takes place in Paradise Lake, the small body of water in Disneyland’s California Adventure. During the show, jets surrounded by color-changing LED light rings shoot water up to 200 feet in the air. The streams of water dance in time to the music, and at times create a translucent mist “screen” onto which scenes from old Disney movies are projected.

The show is actually pretty entertaining; most of all, I was impressed by the highly-saturated colors the underwater LED light fixtures were able to achieve.  At times the jets of water looked like they were made of pure neon light, they were so bright!

Thanks to this brilliant LED light installation, my Disneyland experience wasn’t a total loss. In fact, I recommend going if you’ve got the time and a sizeable tolerance for screaming children. World of Color is not to be missed…just stay away from the churro stand and you should be fine.

Guangzhou International Lighting Exhibition
9 – 12 June 2012
China Import and Export Fairplex,
Guangzhou, China

160,000 sqm of exhibition space already sold for 2012 show
Launch of new Business Matchmaking Programme
More industry associations show keen interest in AGORA
New name for LED summit
Hong Kong association joins strong international line up of supporters

The Guangzhou International Lighting Exhibition, one of the world’s most influential andprehensive lighting industry events has already sold more than 160,000 sqm of exhibition space for its show taking place 9 – 12 June 2012 at the China Import and Export Fairplex, Guangzhou, China.

Organised by Guangzhou Guangya Messe Frankfurt Co Ltd, the show provides a one-stop platform offering the world’s most dynamic trading hub for the lighting industry, supported by a highly respected fringe programme of events offering market intelligence and networking opportunities.
 

menting on the amount of exhibition space sold, Mr Richard Li, Deputy General Manager of Messe Frankfurt in China said: “The response to our show has been very encouraging. With just over six months until the show, we have already sold 75 percent of the allocated space. We are well on our way to setting a new record in terms of exhibition space, with an expected 21 halls covering 220,000 sqm.“

Exhibitors who have already confirmed their space include Cree,
Delta, Everlight, GE, Nichia, Osram and Seoul Semiconductor.  
Launch of new Business Matchmaking Programme
The 2012 show will also see the launch of a new Business Matchmaking Programme to help buyers quickly and efficiently source the right products and solutions, while giving exhibitors the chance to network and build relevant strategic partnerships. 
The Business Matchmaking Programme will take place either at a pre-arranged meeting at the fair or via an on-site online matchmaking service.
More industry associations show keen interest in AGORA
AGORA, a successful business networking event for industry associations and visitors will be held again during the show with these associations showing a keen interest to take part: Asia Institute of Intelligent Buildings, Continental Automated Building Association, KNX Association, Macau Construction Association and Macau Institute of Engineers and the Federation of Asian Pacific Electrical Contractors Associations.

New name for LED summit
Last year’s popular inaugural Asia LED Lighting Summit (ALLS) attracted more than 1,300 attendees. The 2012 summit, which is now renamed Asia LED Summit (ALS), will feature even more seminars and events catering to the lighting industry’s diverse range of professionals, including brand leading Chief Executive Officers, Chief Marketing Officers and Chief Technical Officers who will discuss controversial industry issues and the market, providing LED professionals with insights to master the challenges ahead.

Hong Kong association joins strong international line up of supporters

The Hong Kong Electronics Industries Association has pledged their support for the 2012 Guangzhou International Lighting Exhibition and they join a strong line up of international supporters which include:
 

•     China Association of Lighting Industry
•     China Hotel Purchasing & Supplying Association
•     China Illuminating Engineering Society
•     China Real Estate Association
•     The Electrical and Electronics Association of Malaysia
•     The Federation of Asian and Pacific Electrical Contractors Associations
•     The Hong Kong Federation of Electrical & Mechanical Contractors Ltd
•     The Hong Kong Institution of Engineers Building Services Division
•     The Macau Institute of Engineers
•     Macau Construction Association
•     Institute of Chinese Architects, ASC
•     International Association of Lighting Designers
•     Korea Illuminating Industry Cooperative
•     LUCI Association (Lighting Urbanmunity International)
•     Professional Lighting Designers’ Association
•     Taiwan Lighting Fixture Export Association

The Guangzhou International Lighting Exhibition is held concurrently with Guangzhou Electrical Building Technology which supports the growing trend of eco-friendly buildings with a special focus on electrical engineering and building and home automation.
The 2011bined shows were the largest ever and attracted more than 2,931 exhibitors in 20 halls covering 210,000 sqm. Altogether there were more than 100,000 trade visitors from 116 countries and regions. Both exhibitions are part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt. 
To find out more information about the 2012 edition of the Guangzhou International Lighting Exhibition, please visit light.messefrankfurt.cn or email LBguangzhou@hongkong.messefrankfurt.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. Thepany is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: messefrankfurt

Penny Troon
Tel +852 2238 9930
Fax +852 2519 8632
penny.troon@hongkong.messefrankfurt
messefrankfurt.hk
light.messefrankfurt.cn

Guangzhou International Lighting Exhibition
9 – 12 June 2012
China Import and Export Fairplex,
Guangzhou, China

160,000 sqm of exhibition space already sold for 2012 show
Launch of new Business Matchmaking Programme
More industry associations show keen interest in AGORA
New name for LED summit
Hong Kong association joins strong international line up of supporters

The Guangzhou International Lighting Exhibition, one of the world’s most influential andprehensive lighting industry events has already sold more than 160,000 sqm of exhibition space for its show taking place 9 – 12 June 2012 at the China Import and Export Fairplex, Guangzhou, China.

Organised by Guangzhou Guangya Messe Frankfurt Co Ltd, the show provides a one-stop platform offering the world’s most dynamic trading hub for the lighting industry, supported by a highly respected fringe programme of events offering market intelligence and networking opportunities.
 

menting on the amount of exhibition space sold, Mr Richard Li, Deputy General Manager of Messe Frankfurt in China said: “The response to our show has been very encouraging. With just over six months until the show, we have already sold 75 percent of the allocated space. We are well on our way to setting a new record in terms of exhibition space, with an expected 21 halls covering 220,000 sqm.“

Exhibitors who have already confirmed their space include Cree,
Delta, Everlight, GE, Nichia, Osram and Seoul Semiconductor.  
Launch of new Business Matchmaking Programme
The 2012 show will also see the launch of a new Business Matchmaking Programme to help buyers quickly and efficiently source the right products and solutions, while giving exhibitors the chance to network and build relevant strategic partnerships. 
The Business Matchmaking Programme will take place either at a pre-arranged meeting at the fair or via an on-site online matchmaking service.
More industry associations show keen interest in AGORA
AGORA, a successful business networking event for industry associations and visitors will be held again during the show with these associations showing a keen interest to take part: Asia Institute of Intelligent Buildings, Continental Automated Building Association, KNX Association, Macau Construction Association and Macau Institute of Engineers and the Federation of Asian Pacific Electrical Contractors Associations.

New name for LED summit
Last year’s popular inaugural Asia LED Lighting Summit (ALLS) attracted more than 1,300 attendees. The 2012 summit, which is now renamed Asia LED Summit (ALS), will feature even more seminars and events catering to the lighting industry’s diverse range of professionals, including brand leading Chief Executive Officers, Chief Marketing Officers and Chief Technical Officers who will discuss controversial industry issues and the market, providing LED professionals with insights to master the challenges ahead.

Hong Kong association joins strong international line up of supporters

The Hong Kong Electronics Industries Association has pledged their support for the 2012 Guangzhou International Lighting Exhibition and they join a strong line up of international supporters which include:
 

•     China Association of Lighting Industry
•     China Hotel Purchasing & Supplying Association
•     China Illuminating Engineering Society
•     China Real Estate Association
•     The Electrical and Electronics Association of Malaysia
•     The Federation of Asian and Pacific Electrical Contractors Associations
•     The Hong Kong Federation of Electrical & Mechanical Contractors Ltd
•     The Hong Kong Institution of Engineers Building Services Division
•     The Macau Institute of Engineers
•     Macau Construction Association
•     Institute of Chinese Architects, ASC
•     International Association of Lighting Designers
•     Korea Illuminating Industry Cooperative
•     LUCI Association (Lighting Urbanmunity International)
•     Professional Lighting Designers’ Association
•     Taiwan Lighting Fixture Export Association

The Guangzhou International Lighting Exhibition is held concurrently with Guangzhou Electrical Building Technology which supports the growing trend of eco-friendly buildings with a special focus on electrical engineering and building and home automation.
The 2011bined shows were the largest ever and attracted more than 2,931 exhibitors in 20 halls covering 210,000 sqm. Altogether there were more than 100,000 trade visitors from 116 countries and regions. Both exhibitions are part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt. 
To find out more information about the 2012 edition of the Guangzhou International Lighting Exhibition, please visit light.messefrankfurt.cn or email LBguangzhou@hongkong.messefrankfurt.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. Thepany is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: messefrankfurt

Penny Troon
Tel +852 2238 9930
Fax +852 2519 8632
penny.troon@hongkong.messefrankfurt
messefrankfurt.hk
light.messefrankfurt.cn

In honor of Cyber Monday and the official start of the holiday shopping season, Elemental LED has some great deals for you, no matter who you’re shopping for. And for all of you LEDIY enthusiasts, we’ll throw in a free mini screwdriver kit with any order now through December 31^st.

Here are some of my favorite holiday gift items from Elemental LED. I wouldn’t mind finding these in my stocking, and I’m sure your friends and family would be excited to receive them as well!

RGB Remote Control Color-Changing LED Light Bulb

Apollo DMX LED Color-Changing Controller

Okay, so not everybody on your list will appreciate this item, but those with a DIY streak or secret engineering side will love it! Complete with its own PC-compatible software, this DMX and PWM LED controller allows the user to easily design, trigger and display custom lighting scenes; you can even switch out your lighting scenes depending on the mood you want to create.

Celebright Led Holiday Lights

Multi-color, warm white or blue holiday LED lights come on a festive, flexible wire string that will hold any shape you desire! These lights create energy-efficient and creative holiday designs that will make holiday decorating fun again! Each Celebright 20-foot kit includes a plug-in power supply.

For more shopping tips, check out our Cyber Monday sale page!

Happy Holidays, everyone!

India800 Foundation, an organisation which works for people living below poverty line ,has supported solar LED lamps for over 50 backward villages that do not have electricity.

The villages would be among 120 villages that would be covered under the project in the country. This was announced by Lord Amir Bhatia, House of Lords, England and vice-chairman of the India800 foundation.

Hanul Technologies is installing over 5,000 LED Lights developed by thepany at BMC Software which will bring savings of around 575 mega watts hours per year for the BMC. BMC would invest the saved money to fund the projects for installation of Solar Powered LED Lighting System in small villages.

They have alraedy installed solar LED lamps in Sakur in Ahmednagar district.

“In Sakur, we have installed solar powered lighting system in each house and on streets. All this was done with the savings that we managed to make on the electricity bills after replacing lighting at our campus with LED Lighting system of Hanul Technologies that helped us to save about 60-65% of the electricity,” said BMC Software site head Tarun Sharma.

Elemental LED will discount all products by 35% on Cyber Monday November 28^th making it the largest LED lighting sale of the year.

Elemental LED, a San Francisco Bay Area-based LED lighting company, announced today that it will discount its entire inventory of products by 35% on Cyber Monday, November 28^th. This is the second year that Elemental LED will participate with online retailers in Cyber Monday, following last year when the company also discounted products by 35%.

The LED Lighting Cyber Monday sale will begin on November 28th at 12:00 a.m. Eastern Standard Time and end on November 29th at 12:00 a.m. Pacific Standard Time. The company expects call volume to be high and has allocated extra personnel to assist customers over phone, chat and email, and to fulfill orders.

“We are proud to be the only online LED lighting retailer that hosts a Cyber Monday sale on the busiest online shopping day of the year,” says Elemental LED Marketing Manager Charlotte Dick. “Last year’s sale was such a success that we plan on making this sale bigger and better than ever.”

Elemental LED has increased stock on most popular products, which the company expects will sell well during the sale. Some of these products include LED strip lights in varying degrees of brightness and colors, color-changing LED light bulbs and strip lights, waterproof LED light bars, dimmable LED puck lights, LED dimmer switches, unique LED Christmas lights and LED plug-and-play kits of all kinds.

Elemental LED has been instrumental in bringing energy-efficient LED lighting into the mainstream by not only offering a unique catalog of products for practical application, but also offering a library of instructional videos, tutorials and diagrams on how to install LED lights.

Elemental LED representatives encourage customers to start planning their order early, and to call 877-564-5051 for assistance before and during the sale. To learn more about Elemental LED and the LED Cyber Monday sale on November 29th, please visit www.elementalled.com/2011-cyber-monday-led-light-sale.

Changzhi , the city in southeastern Shanxi province, China is to develop its LED industry to boost the city’s economy.

According to the city s mayor Zhang Bao, the coal industry “has once contributed much to Changzhi, but over-dependence on the industry led to difficulties,” so they “made a strategic choice to seek some new sources of development.” The LED industry is one of the solutions.

The LED industry is believed to be a new engine to boost the Changzhi's economy with the nation's only one full LED industrial chain established there.

With two years' effort, the city has built a large-scale LED industry cluster. It will be the world's first LED industry park with an integrated industrial chain.

In addition, the government also plans to build the world's largest production base of sapphire and high-end lighting facilities.
 

LedLink Optics, the Taiwan-based manufacturer for high-power LEDs, has developed a global distribution agreement with Mouser Electronics to expand global market.

The manufacturer's LED lenses offer beam-pattern options ranging from 8° up to 140°. It has products for applications ranging from residential to architectural and street lighting.

 LedLink Optics designs and manufactures optics for solid-state lightingpanies such as Cree, Edison, Philips Lumileds, Nichia, OSRAM Opto Semiconductors, Samsung LED and Seoul Semiconductor.

Its product line includes secondary LED lenses in a variety of packages with different beam pattern and size options for use in residential,mercial, street and architectural lighting applications.